Book a Demo Call
Book a Demo Call

PEOPLEVERSE Blog

POWERED BY tect-trademarked-logo-white

 

2 min read

Peopleverse 007: John Crosby

John Crosby joins the Peopleverse to discuss how the American Institute of Architects (AIA) is working to break down the barriers between supply-side manufacturers and the AIA’s 94,000 members of architectural professionals and to talk about the upcoming...

Read More

2 min read

Peopleverse 006: Jeffrey Potter

Jeffrey Potter graduated from North Dakota State University in 2013 and started his specifications career in 2015 at HMC Architects. It didn't take long for Jeff to fall in love with specifications and the world of architecture, ultimately becoming the...

Read More

1 min read

Peopleverse 005: Alex Gore

Alex Gore is an architect, Principal and co-owner of the firm F9 Productions and the build firm F14 Productions. He also co-hosts the Inside the Firm podcast, is the author of the Creativity Code, and teaches at CU Boulder in the Architectural...
Read More

2 min read

Peopleverse 004: Cherise Lakeside

Cherise Lakeside, FCSI, CDT is a Senior Specification Writer at RDH Building Science in Portland, Oregon and has experience with many facets of the project team in the built environment. She has worked mostly in architecture with stints in construction,...

Read More

1 min read

Peopleverse 003: Bill Dawson

Special guest Bill Dawson is Executive Director of Concrete Products Group, LLC (CPG), a national US network of concrete masonry producers. The CPG consists of regional market leaders in the concrete products industry, and is organized to provide...

Read More

Peopleverse 002: Laying the Groundwork

Special guest Robert Habian, AIA joins the show to help introduce the Peopleverse. Find out why we started the show, what we hope to accomplish with it, and what you can expect from each episode as we embark on this adventure together.

Episode links:

Read More

Peopleverse 001: What is the Peopleverse?

✌️ We couldn't think of a better day to launch a new show than 2/22/22, at 2:22 PST no less. We call it Tect Tuesday. There's a certain ring to it all...

Listen to the teaser episode of the upcoming Peopleverse podcast and YouTube show

You may have...

Read More

Advice for the Next Generation of AEC Industry Professionals

Here's a video presentation filled with actionable advice for students and early-career professionals in AEC from six thoughtful leaders in the industry.

Read More
3 min read

Peopleverse 007: John Crosby

By Evan Troxel, AIA on May 18, 2022 7:00:00 AM

John Crosby joins the Peopleverse to discuss how the American Institute of Architects (AIA) is working to break down the barriers between supply-side manufacturers and the AIA’s 94,000 members of architectural professionals and to talk about the upcoming AIA Conference on Architecture which is happening June 22-25 at McCormick Place in Chicago.

About John:

John leads AIA engagement with the building products industry and the technology/service sector of construction. His goal is to close the knowledge gap between architects and suppliers to yield a better built environment for all. To support this goal, John and his team have grown AIA’s insights, consulting, and market activation practice to build strategic relationships with industry leaders.

Throughout his career, John has developed a passion for fostering commercial engagement between non-profit communities and their suppliers. He has more than 10 years of experience in design and construction, including work as a marketing leader with Hanley Wood Media.

John earned his Master’s in Business Administration from Quantic School of Business and Technology in 2021. He holds dual Bachelor’s Degrees in Government and History from The College of William and Mary. He and his wife, Sue, live in Ashburn, Virginia and have three children.

In this episode we discuss:

  • the struggle John noticed that professionals were having during his tenure working in associations and non profit communities for the bulk of his career
  • how he helped building product manufacturer sales and marketing teams better understand architects and design professionals
  • his observation of the challenges and pain points that exist between supply and demand
  • his observation of the knowledge gap that exists in the design and specification process between the design team and the products they specify
  • how The Architect’s Journey to Specification research project began at AIA, and what the main outcomes of the report are
  • what’s keeping design professionals from innovating in the specification process in regards to choosing building products and materials
  • what the AIA means to architecture and also the construction industry in regards to bridging the gap between architects and building products manufacturers
  • explanation of the architect type profiles identified in the report that help the supply side better understand their potential audience
  • identification of the main thing architects want to have with multiple building product manufacturer reps
  • how the supply side has responded to the research findings presented by the AIA
  • what’s missing from the supply side in order to make meaningful change happen at scale to help bridge the gap
  • what supply side manufacturers are good at and need to improve in their approach to reaching architects
  • identification of successful tactics that supply side manufacturers can use when it comes to bridging the gap
  • at what point during a project architects are ready to be considered a ‘sales lead’ to a product sales rep
  • what architects are thinking about when considering a product for inclusion in a design
  • why architects copy & paste building product specifications rather than looking for new and/or innovative products
  • how sales reps can have a positive impact in the early stages of the design process
  • how trade shows—and more specifically the upcoming AIA Conference on Architecture in Chicago—fits into the strategy of bridging the gap
  • how the AIA Conference has changed for ’22 to better connect architects and manufacturers in meaningful ways
  • the challenges of connecting at trade shows
  • what staff manufacturers should populate their booths with to fully understand the needs of architects and specifiers
  • how the pandemic led to an existential moment in reconsidering the purpose of a trade show
  • how the AIA went about evolving the upcoming conference in Chicago so attendees and exhibitors leave feeling more satisfied
  • why attendees to the Conference on Architecture this year should be excited to visit the expo hall 
  • how the conference has the potential for architects to find the next big things to help them in their practice
  • how the “new AIA” is throwing open the doors to find new opportunities for manufacturers to be more successful in connecting with architects
  • how the AIA and Tect are working together on ways to enable exhibitors to get beyond their spaces on the show floor
Topics: podcast peopleverse supply AIA demand
2 min read

Peopleverse 006: Jeffrey Potter

By Evan Troxel, AIA on May 4, 2022 7:00:00 AM

Jeffrey Potter graduated from North Dakota State University in 2013 and started his specifications career in 2015 at HMC Architects. It didn't take long for Jeff to fall in love with specifications and the world of architecture, ultimately becoming the head specifier at HMC Architects in 2020. Jeff is currently working at Deltek as a Specifications Solutions Product Manager helping shift the industry towards a revolutionary approach to specifications.

In this episode we discuss:

  • Jeff’s unique path to becoming head specifier in an architecture firm
  • Jeff’s story about how came to love spec writing after starting in the industry with no experience
  • whether or not the specification process has changed over the past few decades
  • the challenges and outcomes of updating the tools and specifications process in architecture firms today
  • the problem Jeff is helping to solve in regards to specifications in his new role
  • whether or not the current specifications process is ‘broken’ 
  • how data analysis and data-driven decisions could help in the specification process
  • what traits make for a good specifier in a firm
  • how specifiers can help everyone in an office understand what is in a spec
  • a discussion about the path to wider adoption of ownership of the specification by the team building the BIM model
  • insight into the day-to-day of being a specifier at a large firm
  • how integrating specification writers into the project team earlier in the design process drives better project outcomes
  • examples of challenges involved in updating a spec process
  • some lessons learned from Jeff’s implementation of ‘scope of work meetings’ and ‘level of expectation meetings’ as a specifier
  • Jeff’s personal addition of a fifth ‘C’ to the four C’s of CSI
  • some issues Jeff has observed with public bid projects (design-bid-build) from a specifier’s point of view
  • the superpowers that building product experts can use in the design process to deliver value to the design team 
  • the importance of specifiers and product reps understanding that the design team, in many cases, is thinking in terms of assemblies rather than individual products and what Jeff calls an ‘assembly mindset’
  • the idea of a specification and data-driven recommendation engine for building products
  • the importance of mentorship, knowledge capture, and knowledge transference from experienced spec writers to emerging professionals
  • why Jeff recently chose to transition his career from being a specifier at an architectural firm to a specifications solutions product manager
  • why someone should consider becoming a specifier
  • how technology can help obtain more efficiency, productivity, and accuracy in specifications
  • Jeff’s vision of the future of specifications 
  • Jeff's message for the building industry
Topics: podcast peopleverse specifications specifier CSI CDT
3 min read

Peopleverse 005: Alex Gore

By Evan Troxel, AIA on Apr 20, 2022 7:00:00 AM

Alex Gore is an architect, Principal and co-owner of the firm F9 Productions and the build firm F14 Productions. He also co-hosts the Inside the Firm podcast, is the author of the Creativity Code, and teaches at CU Boulder in the Architectural Engineering department.

In this episode, we discuss:
  • Alex’s origin story and what led to him becoming an architect
  • how F9 Productions began during the 2009 recession and what baggage they left behind when starting his own firm
  • F9’s beginnings and figuring out how to find work 
  • F9’s foray into design/build and construction 
  • F9’s 9 principles 
  • how F9 has grown over the last few years
  • why F9 pivoted the firm after developing their own projects
  • the idea of a feedback loop informing one’s trajectory
  • what Alex’s main role at F9 is today
  • the definition of leadership
  • how Alex created a culture of permission through mentorship
  • why Alex said, “The most I know is about architecture and construction, and I’m finding out I know less and less about that every day.”
  • what to do when you don’t know what you don’t know
  • what exists between what architects draw (design intent) and making the building into reality
  • the importance of real world experience in design and construction
  • what’s missing from almost all technology solutions in AEC
  • why architects can’t prescribe means and methods for contractors
  • Alex’s advice for the best way to get the information you need when you need it
  • how to communicate to your team for the best outcomes during an iterative process
  • why human-to-human connections are underrated
  • how technology can help the most in AEC by mimicking reality
  • what kind of lunch and learns bring the most value to architectural firms
  • Alex’s message to the building industry regarding government bureaucracy that affects an architects ability to offer their services
  • a peek into the life of an architect to help building product reps understand their day-to-day

Topics: architects podcast peopleverse
3 min read

Peopleverse 004: Cherise Lakeside

By Evan Troxel, AIA on Apr 6, 2022 6:00:00 AM

Cherise Lakeside, FCSI, CDT is a Senior Specification Writer at RDH Building Science in Portland, Oregon and has experience with many facets of the project team in the built environment. She has worked mostly in architecture with stints in construction, MEP Engineering, and now building science during her career.

In this wide-ranging episode we discuss:

  • Cherise’s journey to Senior Specification Writer at RDH
  • being heard in a traditionally male-dominated profession
  • creating processes for successful specifications on projects that encourage the team to start project specifications sooner
  • the scarcity of the role of a trained Specifier
  • the current state of specifications in the industry
  • the actual role versus the perception of a Specifier
  • how Specifiers bridge the gap between supply and demand
  • the current challenges our industry is facing in the gap
  • the importance of relationships between supply and demand
  • the problems that the lack of understanding of other roles on a project lead to
  • the issues of blindly copying & pasting risk into a firm’s project specification
  • what the supply side needs to understand about design professionals to be more effective
  • the importance of a properly written specification
  • why it’s a problem to put warranty requirements in part 3 of the specification, and where they actually belong
  • the problem of dictating means and methods in specifications
  • correct locating information in the contract documents versus simply throwing everything in the spec with “CYA language”
  • the importance for the supply side to understand the project context a design professional is operating within
  • the problem of ill-timed information delivered at lunch n’ learns
  • insight into the specification writing process during design
  • the one thing that drives design professionals and specifiers insane about manufacturer’s websites
  • the thing product manufacturers know better than anybody and why they are an undeniable resource
  • how product manufacturers can make valuable connections inside architectural firms under current circumstances (offices reopening)
  • what certification product reps can use to get in the door faster than those without
  • what attributes define a quality specification for design professionals
  • the opportunities and benefits of designing a modern specifications workflow within a firm
  • the necessity of creating a feedback loop via lessons learned throughout construction to increase the efficacy, reliability, and quality of office standard documents
  • and other topics
Topics: podcast peopleverse specifications specifier CSI CDT
2 min read

Peopleverse 003: Bill Dawson

By Evan Troxel, AIA on Mar 23, 2022 6:00:00 AM

Special guest Bill Dawson is Executive Director of Concrete Products Group, LLC (CPG), a national US network of concrete masonry producers. The CPG consists of regional market leaders in the concrete products industry, and is organized to provide consistent, top-quality products to regional and national customers.

In this episode, we talk about:

  • how CPG sees and serves design professionals
  • common misconceptions about concrete block
  • the lesser-known benefits of using it as a building material
  • recent innovations in block
  • the questions design professionals should be asking about block
  • where block is applicable as a building material
  • and more
Topics: podcast peopleverse supply association masonry CMU manufacturer
1 min read

Peopleverse 002: Laying the Groundwork

By Evan Troxel, AIA on Mar 10, 2022 6:00:00 AM

Special guest Robert Habian, AIA joins the show to help introduce the Peopleverse. Find out why we started the show, what we hope to accomplish with it, and what you can expect from each episode as we embark on this adventure together.

Episode links:

Learn more and subscribe at https://peopleverse.fm

Topics: podcast peopleverse
1 min read

Peopleverse 001: What is the Peopleverse?

By Evan Troxel, AIA on Feb 22, 2022 2:22:00 PM

✌️ We couldn't think of a better day to launch a new show than 2/22/22, at 2:22 PST no less. We call it Tect Tuesday. There's a certain ring to it all...

Listen to the teaser episode of the upcoming Peopleverse podcast and YouTube show

You may have heard of the metaverse. We're doing something different. Welcome to the Peopleverse.

Learn more and subscribe at https://peopleverse.fm

Topics: podcast peopleverse youtube
1 min read

Advice for the Next Generation of AEC Industry Professionals

By Evan Troxel, AIA on Feb 17, 2022 7:00:00 AM

Here's a video presentation filled with actionable advice for students and early-career professionals in AEC from six thoughtful leaders in the industry.

Topics: architects & engineers peopleverse students
1 min read

Students: Join the Peopleverse & Begin Building Your Network

By Evan Troxel, AIA on Feb 11, 2022 6:00:00 AM

 

Topics: architects students