PEOPLEVERSE Blog

In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be doing, and how these teams can be best prepared to interact with architects and design professionals early in the design process when it matters most in order to build long term relationships.

Mike Kunard of Hidden Step Marketing joins the Peopleverse live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois. 

In this episode we discuss Mike's role working with building product manufacturers to help them more effectively bridge the gap and reach design professionals. Building product manufacturers will not want to miss Mike's insight when it comes to getting found, communicating effectively, and getting invited to projects early.

For architects and design professionals it's reassuring to learn that people like Mike are out there, understanding what we need to give our design intent the best chances of surviving throughout the design and build process.

Learn more about Mike and add him to your Peopleverse.

Gina Almaguer of Ortal Fireplaces joins the Peopleverse live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois.

In this episode Gina and Evan discuss how the element of fire has evolved in the digital age. They also talk about how fire can be used in new, unexpected ways as a tool in a design professional's toolbox.