1 min read
Evan Troxel, AIA: Oct 26, 2022 7:00:00 AM
In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways...
35 min read
Evan Troxel, AIA: May 18, 2022 7:00:00 AM
John Crosby joins the Peopleverse to discuss how the American Institute of Architects (AIA) is working to break down the barriers between supply-side...
In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be doing, and how these teams can be best prepared to interact with architects and design professionals early in the design process when it matters most in order to build long term relationships.
John Crosby joins the Peopleverse to discuss how the American Institute of Architects (AIA) is working to break down the barriers between supply-side manufacturers and the AIA’s 94,000 members of architectural professionals and to talk about the upcoming AIA Conference on Architecture which is happening June 22-25 at McCormick Place in Chicago.
