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PEOPLEVERSE Blog

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AIA

1 min read

Peopleverse 018: Kyle Morck

In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways...

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35 min read

Peopleverse 007: John Crosby

John Crosby joins the Peopleverse to discuss how the American Institute of Architects (AIA) is working to break down the barriers between supply-side...

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2 min read

Peopleverse 018: Kyle Morck

By Evan Troxel, AIA on Oct 26, 2022 7:00:00 AM

In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be doing, and how these teams can be best prepared to interact with architects and design professionals early in the design process when it matters most in order to build long term relationships.

 

Topics: architects architects & engineers podcast peopleverse manufacturer AIA relationship marketing
38 min read

Peopleverse 007: John Crosby

By Evan Troxel, AIA on May 18, 2022 7:00:00 AM

John Crosby joins the Peopleverse to discuss how the American Institute of Architects (AIA) is working to break down the barriers between supply-side manufacturers and the AIA’s 94,000 members of architectural professionals and to talk about the upcoming AIA Conference on Architecture which is happening June 22-25 at McCormick Place in Chicago.

Topics: podcast peopleverse supply AIA demand