PEOPLEVERSE Blog

Dena Prastos, AIA of Indigo River joins the podcast to talk about her multidisciplinary background and approach to a career in architecture. The bulk of this conversation is about how architects can and should differentiate their practice using examples from her waterfront-focused work and about the value of architects through specialization during changing times, among many other important topics listed in the notes.

In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be doing, and how these teams can be best prepared to interact with architects and design professionals early in the design process when it matters most in order to build long term relationships.

Special guest Shannon DeFranza, AIAS, Assoc. AIA, NOMA joins the Peopleverse after serving her term as National Vice President of the American Institute of Architecture Students to discuss her perspective of the architectural profession and the larger building industry as a recent graduate and emerging professional.

Michael Chambers, FAIA of MCA Specifications joins the Peopleverse podcast live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois.

In this episode Michael gives an introductory master class into the specification process on projects. He not only shares useful information for architects and specifiers, but for building product reps and manufacturers as well.

Special guest William Mandara Jr, AIA of Mancini Duffy joins the Peopleverse to talk about a project that is sure to become an icon. It’s called TSX Broadway and it’s located at Times Square in New York City. Listen in as we go behind the scenes from the very beginning of the feasibility studies all the way through construction with some fantastic stories along the way of this project that’s part historic Broadway theater, part high-rise hotel, part multi-event venue, and part performance backdrop situated at the “Crossroads of the World”.

Michele Hottel and Djana Venolia join the Peopleverse to talk about the tangible benefits of trusted relationships between supply and demand professionals in the building industry. While for many these kinds of relationships are elusive, Michele and Djana prove that not only are they possible, but that both sides find success when done right.