PEOPLEVERSE Blog

In the final episode of our first season of episodes, Ian Merker, AIA, LEED AP joins the Peopleverse podcast live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois.

In this episode we talk about what attending the National Conference on Architecture is like from an architect's perspective and we discuss some professional activities architects are involved with—beyond their day job—to serve their communities. This peek into the life of an architect illuminates additional corners of the profession for those who want to know more.

Dena Prastos, AIA of Indigo River joins the podcast to talk about her multidisciplinary background and approach to a career in architecture. The bulk of this conversation is about how architects can and should differentiate their practice using examples from her waterfront-focused work and about the value of architects through specialization during changing times, among many other important topics listed in the notes.

In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be doing, and how these teams can be best prepared to interact with architects and design professionals early in the design process when it matters most in order to build long term relationships.

Here's a video presentation filled with actionable advice for students and early-career professionals in AEC from six thoughtful leaders in the industry.