PEOPLEVERSE Blog

Todd Miller of Isaiah Industries joins the Peopleverse to share his story and kick off season 2 with Tect’s architectural community director and host Evan Troxel. 

This season is about featuring incredible people in the building industry who align with this value. In each episode we invite a guest to share their stories, wisdom, and experiences with you. 

It’s our mission to build stronger connections between the people in the industry for a better built environment. Relationships matter!

Come for the stories and stay for the community of like-purposed people. Join us in the Peopleverse. 

In this episode Kyle Morck of Reynolds+Myers shares his insight into modern marketing strategies for building product manufacturers. Key takeaways from this discussion are how product manufacturing marketing and sales teams should be moving beyond design professionals as "lead gen", how marketing and sales should be differentiated for results, the only worthwhile marketing BPM's should be doing, and how these teams can be best prepared to interact with architects and design professionals early in the design process when it matters most in order to build long term relationships.

Glass aficionado David Corle joins the Peopleverse to talk about the benefits of engaging a product expert early in the life of a project and to share his knowledge and passion for glass.

This are so many great bits of information for design professionals to glean in this episode that open up design possibilities, expose things everyone should be aware of in the product category, and learn significant ways to save money on projects. 

Mike Kunard of Hidden Step Marketing joins the Peopleverse live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois. 

In this episode we discuss Mike's role working with building product manufacturers to help them more effectively bridge the gap and reach design professionals. Building product manufacturers will not want to miss Mike's insight when it comes to getting found, communicating effectively, and getting invited to projects early.

For architects and design professionals it's reassuring to learn that people like Mike are out there, understanding what we need to give our design intent the best chances of surviving throughout the design and build process.

Learn more about Mike and add him to your Peopleverse.

Gina Almaguer of Ortal Fireplaces joins the Peopleverse live from the Tect booth in the expo hall at the American Institute of Architects National Conference on Architecture which took place on June 23-25 in Chicago, Illinois.

In this episode Gina and Evan discuss how the element of fire has evolved in the digital age. They also talk about how fire can be used in new, unexpected ways as a tool in a design professional's toolbox.