Peopleverse 008: Lynda Thompson
Lynda Thompson joins from the United Kingdom to talk about her role as an independent research and customer insight consultant in the building...
Lynda Thompson joins from the United Kingdom to talk about her role as an independent research and customer insight consultant in the building industry. We discuss her work and how it is helping to bridge the gap between building product manufacturers and the product specifiers on the design team.
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About Lynda:
Lynda’s worked in the areas of customer liaison, software training and development, and qualitative market and social research over the last 30 years. Understanding customers motivations and their needs is at the forefront of what she does.
She’s driven by the desire to facilitate communication and collaboration across the many disciplines in construction, and to improve understanding of the jargon and acronyms used in the industry. She’s worn many customer engagement hats over the years, mostly working in the built environment, architecture and construction sectors (much of that time for NBS, the UK National Building Specification). Previous roles included software training, customer support, user experience research, market research and a very long time ago box office manager roles at the London Philharmonic and Aberdeen Box Office.
Now Lynda works as an independent research and customer insight consultant and works for clients like product manufacturers, industry membership bodies (like Constructing Excellence and the RIBA - Royal Institute of British Architects) and more recently in the UK energy sector with the Fuel Bank Foundation. She likes nothing better than using various research techniques to find meaning in qualitative data and provide independent and actionable findings to decision-makers. She identifies research questions and decides on the best methods (focus groups and interviews are her favorites) to use to help organizations that yearn for a better understanding of their markets and customers.
In this episode we discuss:
Episode links:
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